These pages build confidence in the visitor’s mind that you really do ‘exist’ and that they are dealing with a ‘genuine’ person or business as opposed to an anonymous web site.
This is particularly important if you are attempting to make sales, or capture e-mail addresses. The format can be very simple as below, or might include a photograph, audio sample, or even a video – building the relationship with the visitor.
Maps and directions can also be useful if you have a physical presence you wish to point out.
|Contact Name:||An Casino|